THE MEASURE OF DAMAGES. The measure of damages is the loss suffered by the party through the mistake or non-delivery. (Bank v. West. U. Tel. Co., 3o Ohio St. 555; 44 N. Y. 263.) For an obscure or cipher message improperly transmitted only nominal damages can be recovered. (61 Tex. 458.) And damages to injured feelings can only be recovered as incidental to damages to person or property.